My First Steps Launches Sizewise on their eCommerce Site

Independent kids’ shoe retailer, My First Steps, is set to make a significant impact in the world of online shopping for kids shoes. This week, the Irish retailer will be launching Sizewise, a cutting-edge piece of technology that will revolutionize the way parents shop for their little ones.

Founding Story and Mission

My First Steps was founded in 2022 by Quin woman, Alison McGrath, after the birth of her two children. Having spotted a gap in the market for shoe brands that not only looked great but were also good for their feet and always the perfect fit, Alison set out to create a store that catered to the needs of her own children, as well as those of other families.

Expert Fitting Service and Sizewise Partnership

Alison takes pride in her expert fitting service in store, where children can try on a range of shoes before finding the perfect fit. Building on this expertise, My First Steps is now incorporating Sizewise into their eCommerce platform, ensuring that parents can trust that their child is getting a well-fitting shoe. “Studies have shown that up to 83% of children are wearing shoes that do not fit their feet,” says Alison. “By ensuring a well-fitting shoe, you are protecting them from the risk of a lifetime of foot problems – from blisters, pressure sores and ingrowing toe nails in the short-term, to feet deformities like hammer toe and knee and posture problems in the long-term.”

Benefits of Sizewise

SizeWise is an award-winning precision scanning technology that provides convenience, accuracy, and trust to online shoe shopping. With Sizewise, parents can scan their child’s foot from their mobile device, providing highly precise size recommendations. This technology helps families find the perfect fit, reducing the hassle of returns and ensuring comfort and healthy foot development. Some key benefits of Sizewise include:
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  • Convenience: scanning from a mobile device makes it easy to find the right size
  • Accuracy: highly precise size recommendations ensure the perfect fit
  • Trust: Sizewise provides a trusted and reliable way to find shoes online
What Consumers Say About Sizewise

The CEO of SizeWise, Alan Power, said: “We’re delighted to partner with My First Steps, a leading footwear retailer in Ireland. It is a natural fit for us. They truly care about helping parents find the right shoes for their little ones, and that’s exactly what we do at SizeWise. Together, we’re making it easier for families to get the perfect fit the first time—saving time, reducing waste, and ensuring kids are comfortable and supported as they grow.”
Key Facts About Buying Kids Shoes
When it comes to buying kids shoes, there are some key facts to keep in mind:
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  1. A child’s foot should be measured every time they get new shoes
  2. 83% of children starting school are wearing shoes that are too small
  3. Only 6% of parents check their child’s feet when they buy them a new pair of shoes
  4. 1 in 10 parents say their children have continued to wear shoes that are too small for them
  5. Half admit to only buying new shoes when their children complain their feet are hurting
  6. Only 40% of parents interviewed as part of the research took into account whether the shoes on their offspring’s feet were well fitting and supportive

Conclusion

The launch of Sizewise by My First Steps marks an exciting new chapter in the world of online shopping for kids shoes. With this technology, parents can trust that their child is getting a well-fitting shoe, and that’s a game-changer. As we move forward, it’s clear that Sizewise is not just a convenient feature, but a necessity for families who want to ensure their child’s comfort and well-being.